Music Marketing Manifesto Review

Cover of John Oszajca The Music Marketing Manifesto training for helping musicians build and grow their audience so they can sell more of their music is perhaps the longest-living training of its kind geared specifically to musicians online. It hinges squarely upon direct response marketing fundamentals of targeting a specific audience and making an offer … Read more

Youtube Music Marketing Tips

Here are some of the best YouTube Music Marketing tips that I’ve learned over the last while that you can use to get your band more views at the most popular video site on the net.

Before I dive into the good stuff, there are a few things you should know first. Did you know that Youtube is the second largest search engine after Google? Yes, believe it or not more people search on Youtube than on Bing or Yahoo. However, there are far less videos on Youtube then there are web pages online to index, so you can get a lot more traffic with a lot less competition making it much easier to have people find your band – if you know how to do it right.

Image representing YouTube as depicted in Crun...
Image via CrunchBase

Google also happens to own Youtube, so having videos that are well optimized for Youtube¬† also increases the likelihood that it’ll rank highly in the Google search results. So if getting more people to hear your music and find your band online is your goal, Youtube is an essential part of your online fan acquisition strategy!

YouTube Band Music Video Optimization

Okay, so lets get to the good stuff. Here are some solid tips for you to get more views to your videos.

YouTube Description Tips

The first information to include in your description is the full URL of your band website. Why? Not only will you get a working link to your website, but you may also get some ‘link juice‘ from Youtube (one of the highest authority sites on the web). As I alluded to earlier, this can help your website rank higher in Google – so make sure you do it. Also, the description is the place where you want to work in your relevant keywords for the video including your band name, the name of the song and genre keywords.

YouTube Tag Tips

Some people get confused by tags, but they’re basically the same as keywords. You want to choose keywords that are both relevant to the video and at the same time are what people are searching for. While it may be tempting to load up dozens of keywords, you should stick to 6 or 7 so that it doesn’t come across as looking like spam. Keywords to consider using for your tags include your band name, the song title, genre keywords and the album title.

Overall Relevancy on YouTube Videos

Want to rank for a particular keyword? The best way to do this is to consistently use that keyword in the critical places: in the title of the video, in the description of the video and in the tags. Guess what, even the file name of the video that you upload to Youtube should be named after the keyword, so instead of uploading something like “livevidmarch1008” you should use some like “Black Sabbath War Pigs performed Live by Omega A.D.”

To take things to the next level, here are some sneaky ways to maximize the traffic of popular videos on Youtube:

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