Author Archives: Mike Ippersiel

About Mike Ippersiel

I share the resources and strategies that I've learned to save you time while growing your audience so that earning a comfortable living as a independent musician becomes your reality.

How To Grow An Audience with the 1000 True Fans Method

Module 1: The 1,000 True Fan Theory Explained


Today we’re talking about the 1,000 True Fan Theory and how it can be used to build a sustainable music career.

Okay, so why are we talking about the 1,000 True Fan Theory? Well, the reason why we’re talking about it is that when you follow the 1,000 True Fan Theory…it allows you to focus on what matters which is getting fans.

It allows you to keep track of your progress and because you’re tracking your progress…you’re way more likely to be able to succeed because you’re going to see what’s working and be able to do more of it and less of what’s not working.

And all of this adds up to enabling you to be able to have a full time music career, even if you’re not world famous. Because you’re going to be building a direct connection or, a “direct-to-fan” type business without having…without needing to have a record label between you and your audience.

What is the 1,000 True Fan Theory?

Well, this is a concept that was published several years ago by a man by the name of Kevin Kelly. The guiding principle behind it is that if you have 1,000 fans who are willing to pay up to $100 per year…then that would equate to a six-figure income as a musician.

So that’s the premise that you don’t have to be world famous, you only need 1,000 fans and you can make a six-figure income…you don’t have to starve as an artist.

One Thousand True Fans A Full Time Career sm

So how does the 1,000 True Fan Theory work?

Well first of all, you have to create kick ass music – there’s no way around it. You can’t just be terrible . You have to have some talent and you have to be able to promote what you do to your audience.

In terms of the internet, this means that you’re going to be sending people to your website and when you’re doing that it just gives you more data and more focused attention because if you send people to Facebook…there’s so much noise there that it’s so easy for people to click away or get distracted.

So you always want to send people to your website and you want to have a way to collect their email address.

In exchange for collecting the email address you will give them generally something for free. Whether it’s a single song or an EP or a full album download, this way you’re building up an email address and that allows you to build that direct connection with your fans or with your audience through email.

Because you can send an email and hit your audience instead of hoping…going on a radio station or doing interview-type things, you can actually….like they would’ve had to have done in the old days…you can actually contact them through email or social media.

Then, obviously once you have the email address you need to follow up with them, you need to stay in touch, you need to kind of…establish that relationship by staying in touch and by sharing cool stuff with them and involving them and showing them the ‘behind the scenes’ of what you do because that’s going to…that’s the interesting stuff. Behind the scenes is what everyone wants to see.

And then at the end of that you need to have something to offer them. Something that they can actually pay you money for so that way you can get to that $100 per fan per year so that you can keep making music.

You need to have an offer and you need to make it very easy for them to buy.

So what if you have four band members?

Does the 1,000…how does that 1,000 fans with $100 dollars work?

Well obviously, if you’ve done the math 100,000 divided by four band members is going to mean obviously that everyone in the band isn’t making 100,000 dollars per year.

In that instance, everybody’s making $25,000 per year – assuming all four members have a straight-up equal percentage in the band.

There’s a lot of musicians out there that would be happy with even earning $25,000 a year…but to really make it work, for everyone to be comfortable it would just me that if one musician is capable of getting 1,000 fans then in an ideal situation you could multiply that by four when you’ve got three other band members with you.

So you’re not doing any more work, you’re just kind of sharing the work and everyone’s working together to build up that fanbase.

The other question is…

What if people aren’t willing to give you an email in the first place?

Is this going to work?

Obviously it won’t work because this is a direct-to-fan model. Social media has been proven to not be as effective as email repeatedly.

Twitter feeds and different things like this, they tend to get lost in the shuffle because there’s so much noise on those channels and Facebook has gradually decreased the amount of updates that people actually see even though they are on your fan page.

If they won’t give you the email, chances are they’re not a fan. So I wouldn’t worry about it too much because generally, if someone’s not willing to give you an email…they’re less likely to want to ever pay for anything.

Now what if you don’t write original music?

Well, the 1,000 True Fan Theory is not going to work at all because in theory….playing other people’s music then you’re not going to get any sort of on-going royalties and you’re going to get a very small percentage even… You’re going to have to have permission to sell the music and they’re going to have to…you’re going to have to pay out the lion’s share of your earnings to the original song writers…

So, yeah…it’s definitely not going to work without original music.

The other big objection that some people have with the 1,000 Fan Theory is:

How do you have $100 worth of stuff to sell every single year?

I mean, you basically have to start planning…if you’re only selling downloads you’d have to sell 99 songs at .99 each …I mean that’s a lot of music for people to be putting out.

You obviously need to sell…the bigger your catalog of music the better.

You need to be consistently writing and putting out good music, so you can have a full album, you can have demos, you can have live albums – so that kind of helps you have some extra merchandise to offer.

Then you’re going to be having stuff like t-shirts, hoodies, you can do DVDs and you can also do a membership where people pay…for instance $10/month and they have access to everything – all the music you’ve ever made plus anything new they get for free.

The idea is that if they’re paying you that $10/month, you’re going to hit your $100/year pretty easy, so that’s another way of doing it.

Also, if you have….say you do house concerts… so there’s performances too. You can let fans book you in their home for a couple of hundred dollars. That’s going to limit most bands to their immediate kind of touring area unless you have an “uber fan” who wants to fly you across the country or something.

You’re not going to have a ton of opportunities with house concerts most likely, but even if you get a few of those to happen with a few fans, that’s going to help you get your general, average amount up to $100/year.

What if you do all of this stuff and it still doesn’t work? You’re still not making a living as a musician…?

The way I look at it is that you had a plan, you had a strategy and if you’ve given it your all…then you can feel good that you gave it your best shot and not have any regrets.

Whereas if you kind of just, hope that you would write a “hit song” or hope that you’d be “discovered” and get a record deal and it didn’t happen and you’d kind of always be wondering “what if”, what if I would have just went out there and did it myself?

That’s another reason why I think this is a really good strategy is that you’ll feel good at the end if you put in an honest effort…that you did everything you possibly could if it didn’t work out.

Action Steps for the 1000 True Fans Method

Now that you know what the 1,000 True Fan Theory is, one of the first things that you can do is find out how many fans you would need to be able to quit your current day job.

If you make $35,000/year, that would mean you need 350 people paying you $100/year so you can quit your day job.

Find out if that’s your number or if 25,000 is your number or 40,000 is your number, figure out how many fans you actually need to have per year. It’s just a good number to know.

Then you can ask yourself are you doing something to create even one fan? That’s what you need to be focusing on to grow your career.

The other thing I want you to think about is how you can come up with $100 worth of stuff to sell your audience that they would happily pay for.

It’s got to have value, it’s got to help them out…it’s got to be something that they’ll enjoy and it’s got to be easy for them to give you money.

You don’t want to make it hard for them, so start thing about that and like I said, you’ve got music, you’ve got merchandise, you’ve got live music, you’ve got DVDs….start looking into what you can offer.

Lastly, I want you to think about where your fans are and what other music do they listen to? How can you get them to visit your website?

What can you give them in exchange for getting their email address?

Take those action steps and you’ll be well on your way to being able to grow your audience and get a couple of new fans hopefully…every week or, a lot more than that and you’ll be on your way to building a music career instead of waiting around for…to be discovered and to be worthy of a career.

Photo Credit (Modified From Original)

Growing Your Audience by Targeting Three Types of Website Visitors


Grow your audience or make more money?
Here’s a quick question for you:

If you had to choose one of the following and you had only three seconds to think about it, which would you take?

  • More money
  • A bigger audience?

If you’re anything like the musicians I’ve spoken to, they’d choose a bigger audience.

There are many musicians who either already make music full time or have nice paying jobs on the side in IT or real estate to ‘pay the bills’ so they’re not concerned about earning money as much.

Plus if you build the right audience, they can help fund your career ambitions by purchasing your music, merchandise and coming out to your shows; generating money for you.

So if we’re going to focus on growing our audience, we need to give them what they want. We also need to communicate to them directly using their lingo and guide them on the next step to take towards their goal.

Three Audience Member Types

I did an exercise like this for a musician by the name of Jason Raso. Jason is a talented bass guitar soloist and composer who creates, publishes and performs his own music as well as teaches guitar and bass lessons.

I came up with three core audience types for Jason to reach out to with his website:

  1. People who want to purchase his music
  2. People who want to hire him to play their venue
  3. Students who are looking for bass/guitar lessons

Each of these website visitors has a different agenda, and we want specific things from them as well.

  • We want those who love his music to sign onto the email list so that they can become subscribers. They can also potentially buy his digital or physical music and merchandise.
  • We want the bar owners, festival and small venue promoters to hire Jason for a show.
  • We want the students of bass or guitar to find Jason locally and sign up to get weekly lessons on a mutually convenient timetable.

In order to get the results we have to design a website that makes it easy for those visitors to find what they’re looking for and that speaks to them in a language that they can easily understand.

Keeping It Simple

For Jason, there are three different audience types that are coming to his website and since it is said that,

“…the man who chases two rabbits catches none”

it’s best to focus on a single audience type and create the messaging and steps you want them to take on the website first.

You could design your website with a simple navigation at the top that handles the main interest of the three target audience types.

For example, adding a link called “Listen” for people to preview music and buy, adding a link called “Book A Gig” or “Hire Jason” that would walk a promoter or venue owner through the process as well as a “Lessons” link for potential students.

Each one of these links would send the visitor to a dedicated landing page that gives them what they’re looking for.

It wouldn’t take long for anyone with Google Analytics installed on their website to see which of those three links is the most popular.

In Jason’s case, let’s say:

  • a single CD/MP3 album download might cost $10
  • a single bass lesson might cost $30/hour
  • a single live performance might be worth $500

If Jason’s goal was to perform more and earn as much as possible along the way, then focusing his attention on local club promoters would be a great place to start.

Getting more gigs would allow him to earn more and perform more at the same time.

The Audience’s Journey

For Jason to get to the desired result (a booked gig), our promoter/venue owner audience member needs to go through a certain number of steps before they reach that end goal of booking a gig.

  1. They must know that Jason Raso’s band exists
  2. They must visit the website and/or listen to music
  3. They must decide they want to hire him
  4. They must contact Jason with their interest
  5. Jason must confirm availability, payment & show details with the promoter/owner.

So what is the first step that we need the promote to take, once they’ve arrived on the website to get them closer to Jason’s goal of getting booked for a gig?

We can presume that the first step of the promoter/owner being aware of Jason’s existence is already handled since they’re already on Jason’s website.

But we can’t assume this person is patient or exceedingly determined to find the information they’re looking for – so we need to clearly identify the steps required to hire Jason from every single page of the website.

This is easily done by added a clearly labelled link to the main navigation on the website.

This could be a “Hire Jason” or “Book A Show” link. It could even be a banner that sits in the sidebar that reads, “Want To Hire Jason? > Start Here”.

The promoter would then be ‘funneled’ through a series of steps that would provide them with all the details they need to make it easy to decide to hire Jason for a gig.

This would conclude with a contact form or email capture to book a date and confirm the cost to hire the band.

Jason would then be able to see how many people click on this page, how many read through it (how much time they spend on the page) and lastly, how many request to book a show with him at the end.

I’d recommend collecting an email address at this point and follow up with an automated email.

The email response message would thank the person for the show inquiry and indicate when the band will be in touch regarding their availability and prices.

For the truly tech-savvy musicians, they could use scheduling software to book a gig and serve up a button to their shopping cart to receive a retainer payment auto-magically.

So now you not only can see how many people are visiting your “Hire Jason” page (via web analytics), you can also see how long the stay on the page and what percentage get to the bottom and submit an email for availability and pricing details.

If you put the scheduling and pricing details behind an email request, you’ve now collected an email address.

Now you’re building a list of promoters that you can follow up with and re-engage for more shows in the future – pretty smart!


Most musicians want to grow their audience, but aren’t identifying the different types like promoters, students, listeners and buyers that are already visiting their site.

Since they haven’t identified these visitor types, they’re not communicating with them effectively and guiding them by creating very obvious ways (i.e. “hire Jason”) for the visitors to find what they want.

With a little bit of planning, musicians can make their site easier for each audience type to find the content that matters most to them.

This also helps the musician get more of what they want; which in Jason’s case would be more students, more music sales and more shows booked.

Action Steps

Congratulations for reading this far, now make it worthwhile by taking the following action steps:

  1. Brainstorm the different audience types who already visit (or who you’d like to have visit) your website right now; come up with at least three.
  2. Which of these audience types is most important to you right now?
  3. Brainstorm how you can make your site easier to navigate for this audience type and give them more of what they want, so that you also get more sales, gigs or new students to teach.

Got a question or a comment on how to make this work for your band? Leave a note for me in the comments and I’d be happy to include my response.

Get more fans and earn more with smart digital marketing

Smart Marketing Leverage System ThunbnailThe first problem with growing an audience is finding out:

  1. Who they are
  2. Where they hang out
  3. A way to get them to take the first step to becoming a true fan

Most of us want to start at the very beginning – getting traffic.

The fastest way to do this is to pay for traffic from sites like Facebook, Youtube or Twitter. Smart musicians will send potential fans to a squeeze page where they can opt-in for free music and send a follow up offer to spend some money.

However, I believe that often it make sense to create a system before you ever start paying for traffic.

Having the system in place in advance allows you to:

a) make the most of the traffic you get

b) gather vital information to allow you to make informed choices rather than guessing

c) make more from your organic traffic as well.

I did a presentation on this approach today for my subscribers, I decided to call it the “Unfair Advantage” system.

It’s been geared from the ground up to address the deficiencies I’ve encountered with most bands online; a non-focused approach to grow their audience and sell their music. This happens because:

  1. They promote social media properties instead of their own website
  2. They don’t have their website setup to gather emails from potential fans
  3. They don’t use email to nurture potential fans through to paying fans
  4. They don’t have multiple touch-points to stay “on the radar” for potential and current audience members

With those issues in mind, I set out to create a system that would give an “Unfair Advantage” for a musician that wanted to make the most of their online promotional efforts – this is what I came up with:

The Online Marketing Leverage System for Musicians

I’ll give you a quick run-through of each of the five components to this system, but first I’m going to answer the question you might be thinking as you look at this graphic – why?

The entire system is for potential fans to be gradually filtered out until they end up as a paid member. They’ll likely first view a social media update or perhaps find you via a forum or a search on Google. They’ll need to click, land on your website and decide to opt-in for a free music offer.

They’ll then need to download and listen to your music. Depending on how well your music is received and whether you can hold onto their attention, you’ll have the chance to potentially evolve your relationship beyond someone who likes your music to someone who will pay.

In other words – this is infrastructure.

Would you rather leave your house, walk downtown to the community well, draw up a bucket of water, pour it into a pail and carry it all the way back home, then finally pour yourself a glass of water to drink?

…or simply turn the faucet and have access to 10 times the water in seconds, both hot and cold?

In order to get to the point where you can simply “turn on a faucet”, you need to lay the ground work.

Yes, there is work to be done and there is potential for technical issues to slow you down, but assuming you can successfully build the infrastructure – your time will be well spent.

Another great reason for doing all this work up front?

Most other musicians won’t be bothered – which means you’ll have the “Unfair Advantage” over them.

I don’t mean to paint your fellow musicians as competitors in a zero-sum race for the most fans, but there is a limited audience for just about any band out there.

There’s so many other bands, businesses and content competing for your potential fan’s attention that anything you can do to stand out should be taken if you want to succeed.

Who shouldn’t bother with a system like this?

Musicians who don’t write their own music and/or don’t have any finished music to offer to their potential fans should skip this system as it won’t be worth it for them at the moment.

Stage 1 – Traffic


There are many ways to get traffic that are free or paid. In the image above, I’m showing mostly social media websites, but that isn’t the only way to get traffic. Also consider using:

  1. Forums
  2. Groups
  3. Meetups
  4. Guest posts
  5. Popular blogs (comments)
  6. Offline publicity

If you observe closely, there are blue arrows coming from the bottom and orange arrows coming from the top.

In the big picture, I used the two different colours to indicate using social media to promote content on your website via status updates (blue) vs. profile links that point to your squeeze page (orange).

Technically you can also send traffic from sources like Youtube, Facebook and Twitter using paid ads or promoted content.

Keep in mind, that if you’re going to use “free” methods to get traffic to your website, it will cost you time and energy to produce. If you’re not going to spend money to promote your music, and you’re not going to spend time or energy to create content to use on any of the listed traffic sources above…then you’ll always struggle to have people find you…

…sitting around waiting to be ‘discovered’ just ain’t going to cut it.

If that is your preferred strategy, then don’t bother reading further as the rest of this system is going to be useless without some traffic coming to your website in the first place.

Why Not Facebook or Youtube?

But you might be saying, “Mike – I have a killer Facebook Fan page – why don’t I send people there instead of a website? Websites cost money and are a pain in the ass to manage”.

The reason why you always want to send traffic to your website that you own (with your own hosting) is because you own it. You don’t own Facebook or Youtube. They can shut you down and separate you from your audience in heartbeat whenever they want.

So don’t do it.

Not only that, but Facebook and Youtube are VERY distracting places to be.

You’re already competing for the attention of your audience, so take them to your website where you don’t’ have to also compete against ‘caturday’ videos.

Get traffic to your website for maximum insurance value and the best opportunity to help move your potential fans to sign up to your list and possibly buy.

Stage 2: Your Platform

MaxLeverageSystem2 - Your Platform

The blue square on the left represents your website (note the little house = your home page).

The blue square on the right represents your squeeze page.

Smart marketers like Mr. Music Marketing Manifesto (John Oszjaca) say you should send your paid traffic to a squeeze page instead of your website, and I’m inclined to agree.

So we have the orange arrows from our traffic representing “cold” or “paid” traffic to our squeeze page. You can also send traffic straight from the links in your social profiles to a page like this.

John also recommends having a dedicated domain for just your squeeze page so there are zero potential distractions, they either sign up for your free music offer or leave; again John knows his stuff and I agree 100%.

However, there are also opportunities to get your regular website working for you.

First of all, you’re going to be posting content on your site that’s interesting and helpful, insightful or entertaining to your audience right?

You’re also going to send people to your website from social media, guest posts, forums etc.

So now that they’re on your website, you can use a plugin like SumoMe to start collecting emails from your website as well.

Besides building the standard sidebar optin (which tends to not convert all that well), you can configure SumoMe to collect emails via a “smart bar” at the top of your page, a pop up optin lightbox as well as a ‘scroll up’ optin box.

You can adjust the settings so that they don’t all show at the same time, some may show on certain pages of your site etc.

Once this is setup, you’ll have the opportunity to grow subscribers from a squeeze page or from the cool content that you’re posting on your blog.

Stage 3 – Email Acquisition

MaxLeverageSystem3 - Email

So you have them on your list – now what?

Want to know what the two biggest problems musicians have with email are?

  1. Not collecting emails addresses
  2. Collecting emails addresses, but not sending emails.

But we know better than that right?

Now I don’t have the space to go deeply into email right here, but I have some free training you can check out if you’d like to learn more about how to use it effectively and avoid the common mistakes I see most musicians making.

Email is the first major conversion on the customer journey – the path that your potential fan takes from finding out about you, wanting to learn more, liking your stuff all the way through to buying everything you do and telling everyone they know about you.

In online marketing, email is the base form of currency.

If you have to choose between getting paid today and getting an email…always go for the email. With the right strategy, an email address can mean multiple options to get paid down the road.

This is a marathon, not a sprint.

When you have someone’s email, you get to learn more about them by seeing what emails they open, what links they click on as well as the possibilities to see what they’re up to on your website.

This is particularly useful if they’re about to buy from you and abandon the shopping cart; now you can follow up with them to see if they need some help.

  • Use email to stay in touch
  • Use email to send your list to the cool content on your website (a.k.a. email as another source of traffic for you)
  • Use email to make offers to your audience
  • Use email to be helpful and cool – so you can warm your audience up into buyers

You can also use email to deliver the free downloads they signed up for and to deliver your new subscribers into your free membership area where they can download your free songs.

Email is the lynch pin that holds this whole system together, so make sure you’re giving email the attention it deserves.

Mailchimp has a forever free plan that allows you to have up to 2,500 contacts. It’s pretty user friendly but costs money when you want to start creating automated sequences. I highly recommend using Active Campaign instead, it’s affordable and nobody can compete with their automation for the price.

Automation helps make this system even more powerful, because you can set parts of it to run by itself without any intervention on your part.

This is the stuff that I really love creating, I geek out on marketing automation for some reason….

Stage 4 – Freemium Membership

MaxLeverageSystem4 - Freemium Membership

Okay, now we’re really separating the men from the boys.

Collecting emails from a website with pop ups or with a squeeze page is relatively old school and membership sites are nothing new…

But just like many are guilty of not collecting emails or not emailing the subscribers they have…few have a membership area built into their website.

Even the thought of setting one up is enough to scare off many people. But the good news is that membership sites are getting easier to setup. There are free options that are more than capable for what we need here.

Why have a free membership?

Here are a few of the reasons:

Greater control over your downloads – if you don’t want your free downloads shared all over the web, putting them behind a membership firewall helps.

Convenient for those who lose their password, you can use the built-in password reset feature in WordPress to allow them to change their password and still get access to their music.

The fact that they are a ‘member’ allows you to also send them occasional “transaction” emails – which keeps you well within the confines of some of the more restrictive email marketing laws (like CASL).

This way, making new downloads available to long-time freemium members is a great way to regain their attention without being spammy.

But most importantly, since you control this membership area, you can make additional offers to your freemium members to help nudge them over to becoming a paying customer.

Stage 5 – Paid Membership

MaxLeverageSystem5-Paid Membership

Finally, getting paid at long last.

When your prospect follows through the entire process, they’re more likely to buy then if you simply hoped and prayed they’d make a purchase.

We’ll also need a shopping cart to get paid and unlock access to the music you’re selling behind the membership. You lucked out because I found a system that does both for free to start – it’s called Zaxaa.

They have a free wordpress plugin called Zaxaa Member that lets you do membership levels and you can assign the cost of the level along to what is accessible on each level.

This allows you to designate one level as a “Freemium” level and others to be paid.

Your membership area is where you can sell your music direct to fan. You can charge a monthly or yearly fee if you want, or you can just set one time fees for each of your products, or bundle everything together for one massive fee that occurs once.

There’s a ton of flexibility here, it basically comes down to how much of a back catalog you have as well as how creative you are.

One of the keys to making a system like the 1,000 True Fan Theory work, is that you need to offer multiple items at different price points if you want to hit the $99/year/fan sweet spot to earning a solid six figures per year.

So get creative, you don’t need to offer just 99 cent downloads – you can also;

  • Make multiple album bundles
  • Bundle MP3s + CDs
  • Bundle music + merch
  • Create an insider membership with closer access to the band members, first listens to new music etc.
  • Sell songwriting or how to play [insert instrument here] lessons
  • Even sell house concerts directly off your website

The only limit here is your creativity and understanding what your audience values the most.


Having a system in place like this allows you to work smart and not hard.

While at first glance it may look like a lot of work to set up, I would counter that many musicians are already doing many of these steps but are reaping little to no results because they don’t have a system like this in place.

Technology has only recently made setting up a system like this affordable for musicians to do, and I hope you can take what you learned here and apply it towards growing your audience and earning more money with you music right away.

But if you need a helping hand on how to get all of these pieces integrated properly, then you owe it yourself to check this out.

I’m offering my services to not only ensure you have the right software to make all of this work, but to show you step by step how to connect it and also my personal help if you get stuck.

All for less than the price of using one popular email service provider.

Want to learn more? Get the full free training here.

Is The 1,000 True Fans Theory A Piece of Crap?

For almost five years now, I’ve been a fan of the 1,000 True Fan theory; you know, the idea that if you have 1000 true fans willing to pay you $100 each per year = a pretty good living as a musician.

But years later and what has really changed?

Is the 1,000 True Fans theory just smoke and mirrors? Is anyone really making a full time living who wasn’t before the record industry tanked?

I wish I could say definitively that it is working or it isn’t; unfortunately it seems to be in a bit of a limbo.

I like the theory, I really really like the theory. I’ve heard it repeated in other places outside the Music Marketing niche…but I’m still not sure if a) it works or b) musicians can make it work for them.

Maybe there’s too much mental gymnastics involved to get musicians to profit from their own music?

…I still haven’t gotten the answer to that question.

I’ve been fired up about helping musicians make money selling their own music for a while; even thought I’d create myself a Music Income Challenge to see if I couldn’t help some musicians take that next step.

A lot of these ideas didn’t translate into reality for whatever reason, I’m sure I can give you at least a half dozen reasons why…

But even so, I didn’t feel great about leaving those of you who requested and downloaded the 1,000 Fan Formula with some solid concepts, a few hints and then a ‘good luck and godspeed’ send off.

I think more than a few of you have been wondering, “Now what?”.

But if I’ve learned anything from my past of over promising – I need to be realistic with how much I can actually help any of you with what and I know and the time that I have.

So instead of putting together an elaborate training that lasts six weeks, has 30 videos and 8 step by step walk-thru tutorials, I’m thinking of keeping things a little more condensed this time around.

I’m talking about a “cheat sheet” with tactics that you can start using right now to do a few of the core requirements (in my humble opinion) of making the 1K Fan Formula work:

  • Find your audience
  • Grow your email list
  • Nurture your audience
  • Sell your music
  • Acquire a tribe

This is strictly an MVP approach to see if anyone out there is interested in hearing what I have to say about building a career by selling your music and leveraging the internet, technology and marketing for all its worth.

So if you’re interested in my 1,000 Fan Formula Cheat Sheet – the steps to take after you’ve completed reading the 1,000 Fan Formula and 1,000 Fan Formula Update and are thinking “now what?” – then sign up here.

Once you do that, let me know what you need the most help with in reaching your 1,000 true fans and I’ll do my best to ensure the topic is covered the cheat sheet.


The 1,000 Fan Formula 2014 Update

A little over four years ago I wrote the 1K Fan Formula and made it available on my website – chances are if you’re my subscriber today – it’s because you opted in to get your copy of that report.

But four years is a lifetime when you’re dealing with anything to do with online marketing – and music is no exception.

What’s changed? What is still working? Where are things going? 

I made a short update to the 1K Fan Formula that touches on some of these questions.
You can grab your copy here: —> 1K Fan Formula 2014 Update

Also – I’ve been doing a little training called the Music Income Challenge which begins where the 1K Fan Formula left off. I have a series of video trainings that will be released shortly. If you’re looking for ‘next steps’ I suggest you check those out.





Music Income Challenge Overview

Overview of the music income challenge program
The Music Income Challenge is free training to help you to start selling your music online. This video gives an overview of the steps involved before you can start selling successfully and help you to raise your first dollar online.

Why are we looking at only earning a single dollar?

First of all, because you have to start somewhere. Yeah, it would be great to sell thousands of dollars each month and quit the day job, but realistically most of us are going to have an extremely hard time getting to that level of sales. So rather than set the bar too high and become potentially demoralized if we can’t hit those targets I find it’s often more rewarding to start small and build from there.

Secondly, if you can earn a single dollar – you can turn that into $5, $10, $100 by getting in front of more people and optimizing your conversion rate. But until you make that single sale (and preferably more than just one) you’re not going to know what works or if people are interested in your music/offer.

The “challenge” behind the challenge is: 1) For you to earn your first 1.00 by applying the techniques that I outline in these videos and 2) for me to prove that you can apply direct response and inbound marketing techniques to generate sales of something that doesn’t solve a problem for a consumer – music.

Stay tuned for further training that dives deeper into each of the core modules outlined in this training.

If you want to get started right away instead of waiting, check out this resource I put together for you here to take it to the next level.

How to start selling your music online

The American One Dollar Bill

If you’ve been wondering how to start selling your music online – then you’ve come to the right place.

I’m going to share with you the four key ingredients that you need to start selling your music online so that you can make your first dollar from the internet as a musician.

Why is this important?

Because if you can make even just $1, then that means that by applying proven marketing and business concepts – you can turn that dollar into $2, into $6 into $12 into $24 into $48 etc.

I call this the Music Income Amplifier (name change is pending).

But, just like the most powerful amplifier can’t make a broken guitar (with zero output) sound louder – a broken business that can’t generate a single dollar cannot be amplified into a more profitable income stream.

How can I help you double your online music sales if your current sales are zero? It’s not going to happen.

So this is the idea behind what I’ve called the Music Income Challenge (M.I.C.) – where I challenge you to earn your first $1 online using proven digital marketing fundamentals…and I challenge myself to show you how to do it.

Fair enough?

So let’s do this…

The four things that you need to make money online with your music are:

1) Your own original music in a consumable digital format (i.e. MP3, wav etc.)

2) An offer – a way to make your music appealing enough to someone to want to give you their email…or even their own hard-earned cash in exchange for your music.

3) An audience who wants what you have – this is where the marketing part comes in.

4) A way to deliver and collect payment for your item.

Put another way, what you need is

  1. A product – needs to be of good quality in both sound and appearance
  2. An offer (on a landing page with only one action they can take)
  3. A venue where you can reach your audience in an affordable way
  4. A shopping cart to collect the money and deliver your product.

There you go – now go out there and make some money!

What? You need a little more help than just that?  Okay, how about this…

I’m going to walk through each of these steps and show you exactly how I would go about doing this were I still in a band right now. All you have to do is show up, ask questions and apply what I teach you…is that fair?

Will you take action, or will you just read this for entertainment and lose the chance to earn your first buck online with music?

That’s up to you.

The challenge is on.  I’m going to help you make your first $1 online or…I’m going to close down the website.

No use having if I’m not able to help people with what I’m teaching – so that’s my guarantee to you.

Either I help you make your first buck online, or I’ll shut down my website.

So we both have some skin in the game here. Are you up for this?

If so – then I want you to click this link (coming soon) and register for this powerful training. I’m not sure how long I’ll leave it open to the general public, so if you want in…you need to make up your mind pretty fast.

So decide now – I help you make a $1 online or I’ll shut down my website.

I’m not kidding – and April 1st was well over a month ago…so this is real.

Let’s do this – Click here to register for the Music Income Challenge.

Image Credit: David Guo