Here are some of the best YouTube Music Marketing tips that I've learned over the last while that you can use to get your band more views at the most popular video site on the net.
Before I dive into the good stuff, there are a few things you should know first. Did you know that Youtube is the second largest search engine after Google? Yes, believe it or not more people search on Youtube than on Bing or Yahoo. However, there are far less videos on Youtube then there are web pages online to index, so you can get a lot more traffic with a lot less competition making it much easier to have people find your band - if you know how to do it right.
Google also happens to own Youtube, so having videos that are well optimized for Youtube also increases the likelihood that it'll rank highly in the Google search results. So if getting more people to hear your music and find your band online is your goal, Youtube is an essential part of your online fan acquisition strategy!
YouTube Band Music Video Optimization
Okay, so lets get to the good stuff. Here are some solid tips for you to get more views to your videos.
YouTube Description Tips
The first information to include in your description is the full URL of your band website. Why? Not only will you get a working link to your website, but you may also get some 'link juice' from Youtube (one of the highest authority sites on the web). As I alluded to earlier, this can help your website rank higher in Google - so make sure you do it. Also, the description is the place where you want to work in your relevant keywords for the video including your band name, the name of the song and genre keywords.
YouTube Tag Tips
Some people get confused by tags, but they're basically the same as keywords. You want to choose keywords that are both relevant to the video and at the same time are what people are searching for. While it may be tempting to load up dozens of keywords, you should stick to 6 or 7 so that it doesn't come across as looking like spam. Keywords to consider using for your tags include your band name, the song title, genre keywords and the album title.
Overall Relevancy on YouTube Videos
Want to rank for a particular keyword? The best way to do this is to consistently use that keyword in the critical places: in the title of the video, in the description of the video and in the tags. Guess what, even the file name of the video that you upload to Youtube should be named after the keyword, so instead of uploading something like "livevidmarch1008" you should use some like "Black Sabbath War Pigs performed Live by Omega A.D."
To take things to the next level, here are some sneaky ways to maximize the traffic of popular videos on Youtube:
- Find a popular video with thousands or tens of thousands of views that you think would appeal to the people who enjoy your music (hint, a video of a similar sounding band perhaps?).
- Check out their tags and video title and copy them as much as possible - by doing this you have an increased chance of being one of the suggested videos on the right hand side of the video. This will help you funnel some of the traffic to your video.
- Make a video response - most people are still slow to record video responses which makes it easier for you to stand out and get noticed.
Now you have three different options to choose from - you can:
- Create a talking head video where you're speaking directly to the camera (not for the camera shy)
- You can create a screencast video that just shows whatever you like on your computer desktop (like PowerPoint presentations or web pages on your browser etc.)
- You can link to one of your own videos as a video response.
Now keep in mind that if you do a video response it has to be approved manually by the author of the video you're responding to - so you need to make your comment relevant otherwise it'll never get approved and you'll be wasting your time.
I think this technique would work awesome for a cover of a similar sounding band. You can do a cover version of a famous bands song and get a link to your video by the video response option. If the famous band gets dozens or hundreds of hits a day - you have a chance to get some of that traffic checking out your site as well.
One great tool to do fast and easy screen capture is Screenr.com - you can make a video up to five minutes long and upload it to Youtube for free. This is perfect for creating video responses fast and easy. Try it out and let me know what you think.
I hope you enjoyed these Youtube Music Marketing tips, but they're useless if you don't go out there and try them. I'd love to hear how these tips work for you - leave me a comment below!