Fans Prefer to Back A Sure Thing on Kickstarter

I recently read an interesting article by Seth Godin called Why (Some) Kickstarter Campaigns Fail. In it he mentions Amanda Palmer – the American musician and performer who has funded much of her work through Kickstarter and has inspired perhaps tens of thousands of other musicians to give the same method a try for their ... ...

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Email Marketing Reasons and Resources

In my last post I conducted an unauthorized autopsy on an email I received in my inbox from a band that I know. I made a few points on how any musician can improve their email marketing campaigns and mentioned there would be more to come. This post will give you more insight on the ... ...

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Really? 10 Simple Truths for a Delusional Music Industry

I recently stumbled upon a short article by Robin Davey who writes for Hypebot and Music Think Tank among many other things called 10 Simple Truths for a Delusional Music Industry. As I read through it, I went through a range of different reactions. There is a certain amount of ‘snarky’ humour to it and ... ...

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