Have you ever heard of the phrase permission marketing? if not, read on. I recently had a few people assume that I wanted to be on their mailing list and guess what – it’s not cool. Not only that, but it’s technically illegal because it violates CANSPAM laws. Here’s the clincher, the people who have ...
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Tagged As: email marketing, email template, mailing list, permission marketing, permission marketing for musicians
One question that repeatedly comes up is how do bands find their audience? So I thought I’d share a neat tip that allows you to start finding fans with Amazon.com today. One of the concepts I teach in the 1K Fan Formula is to find SSBs (similar sounding bands) to yours and build up your ...
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Tagged As: 1kfanformula, discovering fans with amazon, finding fans, forum marketing for bands, how to find fans for your band, similar sounding bands
Last time out in part one of What Your Band Needs to Succeed Online, I mentioned the top four things that are required to help your band succeed. Naturally success will mean something different to just about anyone reading this post… In my mind, success equals anything that takes you closer to your goals – ...
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Tagged As: john assaraf, marketing adds meaning, safe is the enemy, what your band needs to succeed
www.indiebandalliance.com/go/mmanifesto2.0/ I recently had the opportunity to chat with John Oszajca of the Music Marketing Manifesto.com; John’s a singer/songwriter/musician who’s been signed to a major deal, went independent and embraced marketing to carve out a successful career for himself today. He now splits his time between LA an...
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Tagged As: direct response marketing for musicians, internet marketing, John Oszajca, major label record deals, marketing is power, music marketing manifesto