Monthly Archives: December 2010

Giving Away Free Songs and the Spirit of Giving

I’ve been thinking about the spirit of giving that is celebrated each year at this time and also happens to be a big part of a winning strategy to acquire new fans and build up a list.

You offer a free download (it could be a single song, EP or full album – it’s up to you really) in exchange for an email address in return. Once you have that email, you also have permission to contact that person in the future (as long as they remain a subscriber to your list), this is a very simple process and guess what – it works!

Spare Giving...However, there were some people questioning whether this still works during the recent launch of John Oszajca’s Music Marketing Manifesto 2.0 a few weeks ago. John took the time during his question and answer video to single out the reservations some were expressing. It seems that some people didn’t believe that others would willingly give up their email address ‘just to get a free song’. John reassured everyone that this process does indeed work and has been working for him for years.

I think there are two main reasons why musicians may resist this model. First, they’ve poured their heart and soul into their music and feel that they are devaluing it by giving it away for free. Second, they’re looking to justify their own false assumptions on a thing (in this case marketing their music online) rather than put in some work, take fate into their own hands and make some honest-to-gosh progress with their music career.

Does that sound too harsh? Then it could just be that we all tend to over-complicate things when Keep It Simple Stupid works best (or  if you prefer – Keep It Stupid Simple works too). Isn’t it funny how people who say something can’t be done will argue with the people who are doing it? The people that are sure that giving away free music in exchange for an email won’t work should just  set up a squeeze page, offer a freebie and prove the model wrong before passing judgment on it.

In fact, the other day I signed up for a free song from a musician I never heard of before. As someone who realizes that giving my email will mean getting future messages that will likely include calls to action to purchase this musicians music – I gave him my email anyway. Why? Because the song was free and if I didn’t like it I could always unsubscribe. It turns out that I ended up enjoying the music more than I expected and now this musician has my attention and possibly a future purchase from me.

How did this happen?

Simple, I was told about his music from someone I already liked and trusted (hint – I was on their mailing list) and this musician had a squeeze page, a free song offer and an auto-responder set up to make the whole transaction happen seamlessly. I had enough curiosity to gladly trade my email to hear the song.

I was taken to a page on the guitarmonks.com site (not that particular page) where I could download his zero limits audio. It was a three and a half minute long solo guitar track that I ended up enjoying more than I would have thought.

No, I haven’t spent any money yet – but there is now an opportunity where one didn’t exist before and that’s all you need to succeed if you duplicate this consistently several times a day. Sooner or later, you’ll be able to entice someone to buy and ever so often you’ll uncover a true fan in the process.

It’s simple, but most people over-complicate it or fail at following through. Besides having an enticing freebie and getting people to find your optin page in the first place – the key is your auto-responder sequence and how will it works to develop a relationship with your subscribers while soft selling other products in your catalog.

For those who think this model won’t work – try it. You’ll be surprised how much sway a word like FREE has when it comes to internet music marketing. Once people know that they have nothing to lose but their email, and that they can unsubscribe at any time – even immediately after downloading their freebie – they often warm up to the idea; their curiosity gets them to take the required action.

So with 2011 just around the corner and the lingering spirit of giving still in the air – you could do worse than to get this business model working for your band.You’ll need to put some thought into it and do your best to entice the fans that you want to attract, this may be different for each genre music so it’s definitely not a one-size-fits-all mold that you just slap together.

This is not a new idea, it’s been working online for many years and shouldn’t break anytime soon. You might as well get your online music marketing up to speed and prove it for yourself!

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New Music Economy Bonuses

With the new year just around the corner, right now may be the perfect time to gift yourself the New Music Economy training by Greg Rollet. I gave the course a favourable review several months ago, and if you happened to miss out on the recent Music Marketing Manifesto 2.0 launch – the New Music Economy video training is an alternative that offers solid training and information at a lower price point.

Since it’s the season of giving, I’m going to match the bonuses that I offered for the Music Marketing Manifesto 2.0 launch:

Bonus #1: How to Make Money By Giving Away Your Music For Free
This is a short and straight-to-the-point report with some cutting edge strategies on how to earn money while giving away free mp3s.

Bonus #2: WordPress Installation Guide + Training Videos
This is a product that I haven’t launched yet and walks you through the process of setting up your own blog/website using the amazing (and free) WordPress platform. This will show you how to setup and host your own website and set it up so that it’s optimized to ‘play nice’ with Google and the other search engines. This comes with a 20+ page PDF manual along with 7 videos that walk you through the initial setup phase and setting up a theme for your site.

Bonus #2.5 The $3/month DIY Band Website
This short and sweet no-fluff report will give you all the resources you need to build a website and save as much as $206 versus the leading musician webhosting service. This info alone ***if you follow it*** will save you more than what you invest on the New Music Economy training!

Bonus #3 Blogging Guide for Musicians (unreleased)
Blogging is an essential way to promote your band  – this guide will cover what you need to know to start driving traffic to your site by using a blog. I cover keyword research, which blogs to consider using and how to leverage all the features of a blog to squeeze as much traffic from the search engines as possible.

Bonus #4 Blog Monetizing Strategies for Musicians (unreleased)
Have a blog already? I’m going to share an alternative income stream (besides selling your own Mp3s and CDs) that can help offset your online costs. More money coming in is never a bad thing, and using this strategy along with the Blogging Guide for Musicians can lead to recurring money between CD releases.

Bonus #5 Lifetime Updates to bonuses 1-4 plus extra added videos tips.
That’s right, as long as you remain on my special list available to only those who purchase the Music Marketing Manifesto 2.0, you’ll get unlimited updates to the above mentioned products. Which is cool, because I have a lot more WordPress training to create. In this case the lifetime equals how long you remain on the list (don’t worry, it’ll only be used to deliver updates on my products to you) or as long as I continue to run the Indie Band Alliance.com.

Lastly, you can keep all of these bonuses even if you decide to refund your New Music Economy purchase! How’s that for a deal?

How to get these sweet New Music Economy bonuses

I’m going to limit this  bonus offer to the first 15 people who buy the New Music Economy through my link. You’ll be asked to send me a copy of the receipt you get from Clickbank to verify that you did  purchase the New Music Economy – once I verify this, I’ll add you to my super secret list and start sending you the first two bonuses, with the unreleased bonuses to follow later this month. You’ll get a confirmation email along with instructions on how to get your freebies within 48 hours of sending me your receipt.

Remember, these bonuses will remain yours even if you choose to get a refund on the New Music Economy – but I highly doubt you will!

Follow these steps:

So if you feel like treating yourself for Christmas and giving your music a chance to explode into 2011 – do yourself a favour and pick up the New Music Economy and get all my bonuses for no extra charge!

Happy Holidays from the Indie Band Alliance!

P.S. I’m limiting this special offer to only 15 copies or until January 3rd – whichever comes first! If you snooze…you lose!

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Music Marketing Manifesto 2.0 Bonuses

JAN 2011 UPDATE: John’s reopening the Music Marketing Manifesto training once again for a limited time on January 26th. To get your year kicked off on the right foot, I’m once again going to offer my bonus package (scroll down below to see it) but this time I’m only going to do it for the first 5 people that order through my link.

Once again, this is a killer value when you factor in my Music Marketing Manifesto 2.0 bonuses on top of the awesome content that you’re going to get straight from John himself. Follow the steps below to order through my link and get everything for one small price – but if you snooze, you lose – only the first 5 people are getting my bonuses this time.

Will John reopen MMM 2.0 again in the future? You can take the chance or you can take action today – the choice is yours.

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UPDATE: The Music Marketing Manifesto 2.0 training closes at midnight on Dec 14th – just a few short hours from now. If you want in – now’s your last chance. If you’re still sitting on the fence, check out the extra bonuses I’m offering below!

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Today John Oszajca pulled open the kimono and revealed exactly what his new Music Marketing Manifesto 2.0 would offer when it goes on sale tomorrow at 12 noon pacific standard time.

The training will be delivered within an exclusive membership site where John will continue to add new training regularly, interact with and answer the questions left in the comment area. All of this for only $97 – which John says equals about 6.5 CD sales.

If you’re still on the fence, let me sweeten the deal by offering a bonus. This is the first time I’ve offered something like this but I feel confident in the quality of John’s course and the strength of the 60 day money back guarantee that I’m going to throw in a few bonuses for those who order through my link before the course sells out on December 6th!

Bonus #1: How to Make Money By Giving Away Your Music For Free
This is a short and straight-to-the-point report with some cutting edge strategies on how to earn money while giving away free mp3s. We already know that John recommends giving away a free Mp3 to get people to opt into your list – this will give you some ways to turn that into cash. This is 100% original content written by me, and even if it overlaps some of what John shows you (since I haven’t seen all his training, I can’t say for sure if he covers this) you’ll find some actionable tactics that can increase your sales dramatically.

Bonus #2: WordPress Installation Guide + Training Videos
This is a product that I haven’t launched yet and walks you through the process of setting up your own blog/website using the amazing (and free) WordPress platform. This will show you how to setup and host your own website and set it up so that it’s optimized to ‘play nice’ with Google and the other search engines. This comes with a 20+ page PDF manual along with 7 videos that walk you through the initial setup phase and setting up a theme for your site. I also reveal the resources I’ve used to register my domains and host my websites that alone can save you more than the $97 you invest into MMM 2.0!

Bonus #3 Blogging Guide for Musicians (unreleased)
Blogging is an essential tool that isn’t covered in the initial launch of MMM 2.0 – this guide will cover what you need to know to start driving traffic to your site by using a blog. I cover keyword research, which blogs to consider using and how to leverage all the features of a blog to squeeze as much traffic from the search engines as possible.

Bonus #4 Blog Monetizing Strategies for Musicians (unreleased)
Have a blog already? I’m going to share an alternative income stream (besides selling your own Mp3s and CDs) that can help offset your online costs. More money coming in is never a bad thing, and using this strategy along with the Blogging Guide for Musicians can lead to recurring money between CD releases.

Bonus #5 Lifetime Updates to bonuses 1-4 plus extra added videos tips.
That’s right, as long as you remain on my special list available to only those who purchase the Music Marketing Manifesto 2.0, you’ll get unlimited updates to the above mentioned products. Which is cool, because I have a lot more WordPress training to create. In this case the lifetime equals how long you remain on the list (don’t worry, it’ll only be used to deliver updates on my products to you) or as long as I continue to run the Indie Band Alliance.com.

Lastly, you can keep all of these bonuses even if you decide to refund your Music Marketing Manifesto 2.0 purchase!

How to get these sweet Music Marketing Manifesto bonuses

I’m going to limit this  bonus offer to the first 50 people who buy the Music Marketing Manifesto 2.0 through my link. You’ll be asked to send me a copy of the receipt you get from Clickbank to verify that you did indeed purchase MMM 2.0 – once I verify this, I’ll add you to my super secret list and start sending you the first two bonuses, with the unreleased bonuses to follow later this month. You’ll get a confirmation email along with instructions on how to get your freebies within 48 hours of sending me your receipt.

Remember, these bonuses will remain yours even if you choose to get a refund on MMM 2.0 – but I highly doubt you will!

Follow these steps:

  • Step 1: Purchase MMM 2.0 through my link
  • Step 2: Send me your receipt info indicating that you paid for MMM 2.0 by using my contact form here with MMM 2.0 in the subject.
  • Step 3: Email instructions will be mailed to you within 48 hours with further instructions.

Full Disclosure

Wondering why I can give all this stuff away for free? The link above is my affiliate link which means I earn a commission for each time someone clicks my link and buys the product. This commission allows me to earn something in exchange for the freebies I’m adding to John’s already solid music marketing training.

I wouldn’t recommend this course to anyone regardless of what I might earn if I thought it was garbage!

The Music Marketing Manifesto 2.0 training looks good and John has been open and honest about the fact that MMM 2.0 isn’t a magic pill, but solid business strategy that will reward those who take what they learn and put in the effort to sell more CDs. Between that and the sincerity of my communications with John, I feel more than confident in recommending the Music Marketing Manifesto 2.0 to any musician who wants to sell more music online.

If you aren’t comfortable with me getting a commission from the sale of the Music Marketing Manifesto 2.0 – feel free to visit www.musicmarketingmanifesto.com (non-affiliate link) directly and give John the full purchase amount, however this will void you from gaining any of the bonuses I’ve described above. The bonuses offered are exclusively mine and are not related to John or his Music Marketing Manifesto 2.0 training in any way;  any questions or concerns that you have regarding these bonuses should be directed to me personally via my contact form listed above in step 2.

If you’re still sitting on the fence, check out the Music Marketing Manifesto 2.0 FAQ video that John released earlier today. Just make sure you come back here to my site before you buy if you want to snag  one of my 50 Music Marketing Manifesto bonuses before they sell out tomorrow.

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Music Marketing Manifesto 2.0

MMM UPDATE:

Since I first published this review, John has released version 3 of the Music Marketing Manifesto. It is a significant upgrade over version 2.0 as he has now worked with thousands of musicians teaching his core music marketing strategies.

He’s streamlined the training to just the techniques that are the most effective for marketing your music.

John’s also added a special WordPress theme that allows you to setup your squeeze pages without having to use an html editor like in previous versions of the course.

The Music Marketing Manifesto is the only training that I’ve been happy to recommend for the past five years straight – when other music marketing teachers long since come and gone.

I truly believe that it’s worth every single penny if you want to write, record and promote your own music with the intention of growing a fan base and selling more music – on your terms!

Since I’m such a big believer in this training and it mirrors a lot of the content I’ve been sharing on The Indie Band Alliance since 2007, I’m once again offering a bonus for anyone who purchases from my link.

My bonus will show you how to work smarter so you can spend less time and make a bigger impact with the strategies you’ll learn in the Music Marketing Manifesto.

You’ll discover:

  • The key statistics you need to track to so you can make meaningful progress each week towards building your music career.
  • The software to use (that’s free but immensely powerful) that will save you from wasting your time doing tactics that don’t offer results.
  • How to give your audience what they want (instead of guessing) so you can develop a rapport and build your fanbase faster.
  • How to tell which sites are the best for growing your audience, so you don’t have to waste your time on social media and forums that don’t work.

You’ll learn some essential stat tracking in John’s training, but it will require you use the software he uses (like Aweber) which will cost you $20/month extra.

My bonus will save you at least that amount each month (as I show you free methods to work around this) and you get my full training worth $27 for free when you purchase your copy of  the Music Marketing Manifesto through my link.

Sound good?

To get the bonus just

  1. Purchase your copy of The Music Marketing Manifesto
  2. Send me a copy of the receipt 

I’ll then get in touch via email to grant you access to your bonuses.

~Mike

A few weeks back I wrote about the Music Marketing Manifesto 1.0 by John Oszajca, little did I know that he’d be releasing 2.0 so shortly thereafter.  In case you’ve been away from your computer all week, John’s been releasing a ton of excellent material for diy musicians this week in anticipation of the release of the Music Marketing Manifesto 2.0!

Let me start out by saying that this isn’t a review of the Music Marketing Manifesto 2.0 – because it hasn’t been released yet. However, I’ve been following the launch very closely and had the chance to take a sneak peak ‘behind the curtain’ so-to-speak at what John will be unleashing upon the public on Monday. I’ll share some of what I discovered in the Music Marketing Manifesto 2.0 preview in this article.

In my review of the Music Marketing Manifesto, I stated that I thought it was loaded with great information for a beginner, but the fact that there wasn’t any video training or specifics behind John’s particular success as a former major label artist turned indie-entrepreneur had me recommend that those more familiar with online marketing might want to look elsewhere.

From what I’ve seen – John has answered the call with Music Marketing Manifesto 2.0. This time instead of getting a PDF with great training, John has built a private members-only site chocked full of video training on topics like Twitter (which was barely a blip on the radar when Music Marketing Manifesto was released two years ago).

He has four main modules that cover the strategy, mechanics, traffic and communication aspects of John’s online music promotion techniques.

Each module has several lessons that focus on a particular aspect in detail – for instance the traffic module goes into detail on Twitter, Facebook and plus three other sources of traffic that’ll help fans discover your music.

There’s also a bonus module that covers CD Baby Secrets along with two other cutting edge topics that I’m going to keep quiet on (not sure how much of this stuff John wants be to reveal before the launch and I don’t want to steal his thunder!).

These are deep lessons as well, for instance in Lesson #5 alone there are six videos 10 – 20 minutes each worth of training!

BEVERLY HILLS, CA - JULY 11: Actor Billy Burke...
Image by Getty Images via @daylife

Again, I haven’t had the chance to go through the training videos myself at this time, but I feel confident recommending investing in the Music Marketing Manifesto 2.0 based on the quality of the material John has already released on the prelaunch. He’s given away the basic video blue print behind his online music marketing strategy, a squeeze page template worth more than $250 and a video teaching how to set it up.

Lastly, just yesterday he released the video case study he did with Billy Burke – a debut artist with the #1 sales day record at CDbaby – who had John working with him behind the scenes to make the launch of his first CD a major success.

John’s offering the techniques, strategy, tools and more in a variety of formats; video, audio and pdf, so the Music Marketing Manifesto 2.0 is definitely a content-rich, one stop solution for those who want to get their music in front of as many people online as possible.

John is keeping the cost close to his vest at this point in time, but it’s definitely going to be a high value offer. If you’ve watched any of the pre-launch videos he’s released this week, you can tell that John knows what he’s talking about.

For all of these reasons, I’m endorsing the launch of the Music Marketing Manifesto 2.0 to my visitors here at the Indie Band Alliance. Not only is John offering in-depth, content-rich training that goes beyond what he offered with the Music Marketing 1.0 – there’s also a 60 day money back guarantee offered through Clickbank – so if for any reason you’re not satisfied with the product…just get your money back!

There will only be a limited amount of people let into the membership training for Music Manifesto 2.0 – so if you want to sit on the fence about whether you want to sign up, you’ll risk losing your space to those who are ready to get their hands on John’s training right away.

That’s all that I have to say right now about MMM 2.0, if you haven’t checked out the pre-launch content that’s on offer right now – I urge you to do so before it goes offline. If what John is teaching sounds like a good fit for your situation right now – go ahead and pull the trigger for the Music Marketing Manifesto 2.0 – there’s no risk to you and spaces are limited.

Music Marketing Manifesto 2.0 Price Revealed!!!

Update – John announced today (Dec 5th, 2010) that the Music Marketing Manifesto 2.0 will be consist of multi-media training delivered via an exclusive membership site for a one time price of $97. Not only that, but there will continue to be new content modules added and John himself with interact and answer questions in the comment area below each lesson.

Looking for  a Music Marketing Manifesto 2.0 Bonus? Check out what I put together for those who choose to purchase MMM 3.0 through my link.

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