Month: November 2007

[ad#inpost]When my band was at its busiest, we had almost every promotional front covered: t-shirts emblazoned with the band logo, a custom banner behind us on stage, posters up throughout the venue, handbills on the tables, and we even incorporated our name into a stencil at the front of the drum riser that would illuminate … Read more

By Mike Ippersiel Want to know a great way to make money that bands of today have over the pre-internet acts of yesteryear? Please read my Electronic Merchandise Primer for bands. So what is electronic merchandise (or E-merch for short)?   They’re digital downloads like MP3s, E-books, screensavers, desktop wallpaper, JPEGs, movies and even online tickets … Read more

By Mike Ippersiel [ad#inpost]Everyone needs a strategy. Whether you’re on a reality TV show, trying to survive a Halo 2 death match or starting up an indie-band, you need to have some goals and an idea of how to get there from here. As I mentioned in my article Why You don’t Need a Record … Read more