Grow Your Audience & Sell More Music
[ad#inpost]When my band was at its busiest, we had almost every promotional front covered: t-shirts emblazoned with the band logo, a custom banner behind us on stage, posters up throughout the venue, handbills on the tables, and we even incorporated our name into a stencil at the front of the drum riser that would illuminate … Read more
By Mike Ippersiel Want to know a great way to make money that bands of today have over the pre-internet acts of yesteryear? Please read my Electronic Merchandise Primer for bands. So what is electronic merchandise (or E-merch for short)? They’re digital downloads like MP3s, E-books, screensavers, desktop wallpaper, JPEGs, movies and even online tickets … Read more
By Mike Ippersiel [ad#inpost]Everyone needs a strategy. Whether you’re on a reality TV show, trying to survive a Halo 2 death match or starting up an indie-band, you need to have some goals and an idea of how to get there from here. As I mentioned in my article Why You don’t Need a Record … Read more
By Mark Ippersiel [ad#inpost]I was fumbling around with a steam cleaner at 6am on a sunday morning when I had a eureka, this-could-be-a-post moment! What does a steam cleaner have to do with drums, music or being in a band? Well absolutely nothing, but the reason I was messing with it was that it was … Read more
By Mike Ippersiel [ad#inpost]The first battle ground for any independent band today is the internet. Getting the coveted major label record deal is pretty much a thing of the past – the labels are losing money and they don’t even pretend to ‘grow’ an artist anymore. You can have a one album deal, or even … Read more